Andrew Ayers

Director and Co-Founder

Andrew Ayers is a founder and Co-Director of VA Rail. He is a successful Commercial Bid Leader, with an impressive win record since UK rail privatisation, winning 6 bids. He has over 26 years rail experience in commercial, revenue development, marketing, general management across six UK transport owning groups. Andrew led a number of transformational change programmes, starting with train operators, c2c in the mid 90’s and was the architect of the relaunch of Southern Railway in 2005. He also played a central role in launching the UK’s first domestic High Speed rail service and new timetable, with South Eastern in 2009.

As a rail consultant Andrew has led numerous projects, including conceiving and developing, Abellio Corporate Travel, a highly profitable retail operation, which now serves 500 clients. Andrew was central in developing the commercial aspects and development of the Stansted Express air-rail retail proposition and was highly successful at revenue development for Greater Anglia. Since then he has been part of the successful bid team as Commercial Lead, winning the Greater Anglia franchise on two occasions, where he played a role in mobilising and transitioning the franchise and delivery of numerous committed obligations and CX regimes. He has advised West Midlands Trains after transitioning their franchise in 2018 – specialising in business and channel development. More recently he has led the commercial team – mobilising the new East Midlands Railway (EMR) in 2019 and has recently advised Transport for Wales on their retail strategy.

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